YouTube SEO Training Masterclass Course Outline
Learn how to promote your YouTube channel – YouTube SEO
No prior experience necessary.
CHELTENHAM GROUP AND YOUTUBE
- My SEO tutorials YouTube channel
- My Microsoft Office training videos
ABOUT YOUTUBE
- What is YouTube?
- Second most widely used search engine after Google
- Owned by Google
- YouTube fact and figures
- Getting more information about YouTube
COMPETITOR & KEYWORD RESEARCH
- Researching your competitors
- Using YouTube ‘auto complete’ search
- Single and plural versions of words
- Related words and phrases
- YouTube may display a list of related searches
- Vidiq
- Keyword research tools – keyword io
- Keyword research tools – keyword tool
- Keyword research tools – serpstat
- Keyword research tools – Google keyword planner
- Tubebuddy
- Tubularlabs
ADVANCED YOUTUBE SEARCHING
- Search YouTube to find competitors and checkout their SEO
- Advanced YouTube search options
- Find a YouTube channel about a specific topic
- Searching for live video streams on YouTube
- Searching for 4k or hd videos on YouTube
- Searching for video playlists on YouTube
- Searching for just long videos
- Searching using an ‘exact-match’ video title
- Using ‘–‘ in your search request
- Using ‘+’ in your search request
YOUTUBE KEYBOARD SHORTCUTS
- Useful YouTube keyboard shortcuts
SEO PRINCIPLES & YOUTUBE
- What does YouTube want?
- Watch time
- Understanding the difference between Google and YouTube – even different search phrases!
- Where to use keyword phrases within YouTube
- Upload frequency
- Script your video for SEO phrases
- Use related keywords and phrases
- Consider pay per click YouTube advertising to help velocity
- Consider multiple specialist channels
- Recommended video length
- YouTube videos can show up in a normal Google search
- Try and entice your YouTube visitors to sign up for your mailing list
- Regular interval posting – use scheduling
- YouTube view velocity
- Make a series of videos – not single videos
- Regular video posting helps YouTube SEO
- Ask for likes, comments and subscriptions within the video
- Video file name
CHECKING YOUTUBE CHANNEL NAME AVAILABILITY
- Channel name & SEO
- How to check brand name availability across multiple social media platforms
- Channel name suggestion tool
- Maximum length for a channel name
INTERNATIONAL CONSIDERATIONS
- Different languages
- Measurement considerations
- Cooking sites
- Different currencies
- Different types of dollars
- Tax issues and duties
- Different date formats
- Different religions have different weekend-breaks based on religious traditions
- Different religions have different religious based annual holidays
- What about American vs. British spelling of words?
- What about countries that use different words?
- Is it a summer offer or a winter offer?
CREATING A YOUTUBE CHANNEL
- Creating a Google account
- Creating a YouTube channel
- Your default YouTube channel appearance
- Important items on your my channel screen
- A fully customized YouTube channel
SETTING UPLOAD DEFAULTS
- Setting default upload settings
- Setting the default upload status to private
- Setting a default category for your videos
- Do not set a default title and description
- Setting default comments and ratings options
- Setting the default video language
- Setting a default video location
- Enabling the display of video statistics
JOINING THE GOOGLE PARTNER PROGRAM AND ASSOCIATING A WEBSITE
- Conditions for linking to your website via YouTube cards
- How to join the YouTube partner program
- How to associate your website with your YouTube channel?
CHANNEL ART
- What is channel art?
- Adding channel art
- Uploading customised channel art
- Channel art settings
- Channel art graphics file name
- Channel art generators
‘ABOUT’ PAGE CUSTOMIZATION
- The YouTube about page
- Entering your channel description.
- What can you do with the channel description?
- The channel description and SEO
- Adding your email link
- Specifying your country
- Adding custom links
CHANNEL ICON
- How to change the YouTube channel icon
- Channel icon specifications
TRAILER VIDEO
- Channel trailer video
- How to set a trailer video
- Explainer videos
CHANNEL LINKING
- Linking to your other channels
- Linking to other people’s channels
TYPES OF FILMS YOU CAN PRODUCE
- Simple slideshow videos vs. Expensive corporate videos
- Creating animated videos
- Free video maker for YouTube
- Animoto: a sophisticated online video production tool
- Creating a video from PowerPoint slides
- ‘talking head’ videos
- Use local film school colleges for film production
HOME RECORDING STUDIO
- Quiet room away from the road
- Sound proofing
- Carpets
- Acoustic panels
- Bass traps
- Lights & green screen
- Consider filming at night and editing during the day
- Experiment with recording in different areas of the room
- Tell everyone in the house when you are filming
- Noise sources to be avoided
- Air conditioning in your studio
- Make lots of test recordings using different video and audio settings
RECORDING VIDEOS
- Video aspect ratio
- Video resolution
- 4k filming
- Video file formats
- Condense the video content to a series of bullet points – short script
- Mistakes or unexpected background noises while filming
- Practice your content before your record
- Consider recording multiple versions and use the best bits from each version
- Limited editing capability once uploaded
- You cannot replace a video without losing view count and authority
- Professional voice-overs
- Make YouTube videos time independent
EMBEDDING META DATA INTO VIDEOS
- Video meta data (Dublin Core) & SEO
- Inserting meta data into a video using Adobe Premier Pro
CAMERAS
- Types of camera
- 4K cameras
- Digital SLR cameras
- Camera microphones
- Think about recording video and audio separately
- Using phones for video
- Quality tripod
LIGHTING YOUR VIDEOS
- Lighting
- Types of lighting
- Led lighting
- Fluorescent lighting
- Halogen lighting
- Soft boxes
GREEN SCREENS
- Green screen filming
- Paint vs fabric backdrops
- Lighting a green screen
- Green screen editing programs
AUDIO TECHNIQUES
- Importance of good, clear audio
- Microphones
- Microphone cradles
- Studio condenser microphones
- Pop screens
- Shotgun microphones
- Livelier microphones
- Use high quality audio cables
- Outdoor filming
- Issues using a mono microphone
- Audio digital recorders
- Clapper board
- Audio editing
- Recommended audio bitrates for YouTube video uploads
VIDEO LENGTH & STRUCTURE
- Long or short videos?
- The importance of a good, short introduction
- Try and hook the viewer with the first 7 seconds
- Call to action
- Plan your videos with end cards in mind
VIDEO INTROS AND OUTROS
- What are video intros?
- What are video outros?
- Intro and outro tools
POST UPLOAD VIDEO EDITING
- Using the YouTube video editor
- Stabilising video
PLAYLISTS – MORE VIEWS AND BETTER SEO
- What are playlists?
- Playlists & SEO
- Playlists – invite viewers to watch a series of videos
- Playlists can be displayed in a YouTube search
- Creating playlists
- Customising your playlist settings
- Automatically adding videos to a playlist
- To manually add a video to a playlist
- Do not add a video to multiple playlists
- Remember: playlists can show in the YouTube results
STATUS, FEATURES AND VERIFICATION
- Unverified YouTube accounts have limitations
- Channel features available for verified YouTube accounts
- To check you current YouTube status and available features
- How to verify your account
YOUTUBE BRANDING WATERMARK & SUBSCRIBERS
- Creating a YouTube branding watermark
- Watermark file specifications
SECTIONS
- What are YouTube sections?
- Enabling sections
- Adding a section
- How many sections should you create?
CARDS
- What are YouTube cards?
- How many cards can you insert per video?
- Adding a ‘video or playlist’ card to a video
- Adding a channel card to a video
- Adding a link card to a video
- Remember to preview your card
- Monitoring YouTube cards performance
- Insert cards at periods when audience retention starts to drop
END SCREEN ELEMENTS
- What are YouTube end screens?
- How many end screen elements can you use?
- Adding an end screen element
- Creating a subscribe end screen element
- Creating a video or playlist end screen element
- Guidelines for creating end screens
SUBSCRIBERS
- YouTube subscribers and SEO
- How to get more subscribers
- Ask people to subscribe within the videos
- Use lower third subscribe messages
- Use cards
- Use end card elements
- Add a subscribe link in the video description
- Sending a message to subscribers when you publish new videos
- Giving an incentive to subscribe
VIEWS
- Views and YouTube SEO
- Do not buy views
LIKES AND DISLIKES
- YouTube ‘likes’ and ‘dislikes’.
- Likes, dislikes and YouTube SEO
COMMENTS
- Comments
- Use comments to create interaction
- Encourage comments within your videos
- Responding to comments
- Comment spam
- Racist or sexist spam
- Use constructive feedback to improve your videos
- Can YouTube understand the comments?
- Remember to try and reply to comments on your videos embedded within social media sites, such as Facebook
- Monitoring and managing comments
- Bulk deleting all spam comments
- Reporting comment spam or abuse
- Hiding users who post repeated spammy comments
COMMUNITY SETTINGS
- To view your community settings
- Blocking comments that contain certain words
- Blocking comments containing links (which are mostly spam)
- Hidden users
- Allowing comments on your videos
UPLOADING VIDEOS
- Remember to set the upload default to private
- How to upload your videos to YouTube
- Adding meta data
SCHEDULING PUBLISHING
- What is scheduled publishing?
- Why use scheduled publishing?
- Scheduling video releases can boost your YouTube SEO
- How to use scheduled publishing?
- Re-editing the scheduled publishing date
VIDEO TITLES
- Video titles – Getting it right
- Promote your product or service – Not the company name!
- Titles and YouTube SEO
- ‘how to’ or ‘what is’ type videos can show up better to regular Google searches
- Title – what is the maximum length?
- Accurately describe the video content
- The keyword order within the title
- Using related keywords within the title
- Use aberrations and the long version
- Using place names within the title
- Using the year within the title
- Titles should closely match the file name of your video
- Make the title a question
- Click bait titles
VIDEO DESCRIPTION
- Video description – what is the maximum length?
- Description – don’t put the web link first
- Make the description keyword rich
- Keyword placement within your description
- Links to related videos
- Links to important parts of your video
- Link back to your social media sites
- Offer more info or extras on your website
- Multilingual video description
- Descriptions & transcripts
- Adding unique tags to the tags and description to link videos
- Include the date in the description
- The importance of a clickable link in the YouTube description
CATEGORIES
- Category consistency
- Setting a default category for all new video uploads
TAGS AND KEYWORD PHRASES
- Tags and SEO
- Tags on new videos are very important
- Tags and keyword phrases
- Spying on other people’s keyword tags
- Tags – Do not spam
- Changing keyword tags over time
- Using unique tags in related videos to help promote related videos
- Using single words and related phrases as tags
- Using single and plural versions of tags
- Using related phrases in tags
THUMBNAILS
- Thumbnail image size and resolution
- Thumbnails – what makes a good thumbnail?
- Thumbnails – ‘how to do’ or ask a question
- Include a face with the thumbnails
- Three default thumbnails
- Thumbnails and click through rate
- Thumbnail edges
- Thumbnails and SEO
- Thumbnail dimensions
- Easy to read thumbnails
- Thumbnail branding
- Easy thumbnail creation
- Check thumbnails displayed ok in different situations
- Thumbnails and playlists
TRANSCRIPTS
- Automated captions
- Reviewing and editing an automatically generated transcript
- Transcripts and descriptions
MUSIC AND YOUTUBE
- Don’t infringe another person’s copyright
- YouTube and music – nightmare territory
- Content id system
- Copyright infringement notification
- Free YouTube music library
- Appealing a content id claim
- Royalty free music
- More music sources
- Auto generated music – SmartSound
EMBEDDING YOUR VIDEOS
- Allow others to embed your videos
- Encourage viewers to embed your videos
- The more people that embed your videos the better
- How to embed a YouTube video into a web page
- Do not embed too many videos on a single page
- Do not display competitor videos!
- Make sure that videos are responsive to device screen size
- WordPress YouTube plugins
- On website pages use both video embedding and linking
- Make sure linked videos open in a new tab or window
UP NEXT – SUGGESTED VIDEOS
- What are ‘up next’ or suggested videos?
- Suggested videos and Autoplay
- Meta information such as tags and titles and suggested videos
MONETARISING VIDEOS BY DISPLAYING GOOGLE ADS
- How do you start displaying ads on your YouTube channel?
- Are you in good standing with YouTube?
- Displaying adverts
- Minimum 10,000 lifetime views to enable monetarisation
- Types of ad format – Display ads
- Types of ad format – Overlay ads
- Types of ad format – Skippable video ads
- Types of ad format – Non-skippable video ads and long, non-skippable video ads
- Types of ad format – Midroll ads
- Types of ad format – Bumper ads
- Types of ad format – Native mobile ads
- Linking to and selling from your website rather than ads
MAKING MONEY ON YOUTUBE USING AFFILIATES
- Amazon affiliation
- Using multiple affiliate links for different countries
- Mention your affiant deals within the video
- Magic links
- Brand sponsorship / product placement
- Be upfront about sponsorships or product placement
CORPORATE STYLE BRANDING
- Colours and fonts
- Your YouTube trailer video
- Thumbnails
- Intros on each video
- Cards
YOUTUBE ANALYTICS
- To view the YouTube analytics
- YouTube analytics and YouTube SEO
- YouTube analytics – Overview
- YouTube analytics – Realtime
- YouTube analytics – Revenue reports
- YouTube analytics – Ad rates
- YouTube analytics – Watch time reports
- YouTube analytics – Watch time
- YouTube analytics – Audience retention
- YouTube analytics – Demographics
- YouTube analytics – Playback locations
- YouTube analytics – Traffic sources
- YouTube analytics – Devices
- YouTube analytics – Translations
- YouTube analytics – Subscribers
- YouTube analytics – Likes and dislikes
- YouTube analytics – Videos in playlists
- YouTube analytics – Comments
- YouTube analytics – Sharing
- YouTube analytics – Annotations
- YouTube analytics – Cards
- YouTube analytics – End screens
- Respond to data displayed within the YouTube analytics
ALTERNATIVE VIDEO HOSTING SERVICES
- Beware of duplicate video content
- Vimeo
- Dailymotion.com – another video sharing site
Metacafe
YOUTUBE COPYRIGHT STRIKES
- Content id claims are not the same as strikes
- What is a copyright strike?
- Multiple copyright strikes
- How to find information about a strike
- What to do if you have a copyright strike
- YouTube community guidelines & strikes
SYNDICATING YOUR VIDEOS ACROSS SOCIAL MEDIA SITES
- Automatically sharing new videos on Google+, Facebook and Twitter
- Third party syndication services
MORE YOUTUBE TOOLS & RESOURCES
- Pic monkey
- Bufferapp
- Stock footage – Videohive
- Stock footage – Videoblocks
- Video loops
- YouTube creators blog
- Official Creator Insider YouTube channel
- Creator Academy
- YouTube test tube – Heads-up for new YouTube features
GOOGLE’s OWN ADVICE ON MANAGING & PROMOTING YOUR YOUTUBE CHANNEL
- See what YouTube says about promoting your videos