YouTube SEO Training Masterclass Course Outline

 

Learn how to promote your YouTube channel – YouTube SEO

No prior experience necessary.

 

CHELTENHAM GROUP AND YOUTUBE

  • My SEO tutorials YouTube channel
  • My Microsoft Office training videos

ABOUT YOUTUBE

  • What is YouTube?
  • Second most widely used search engine after Google
  • Owned by Google
  • YouTube fact and figures
  • Getting more information about YouTube

COMPETITOR & KEYWORD RESEARCH

  • Researching your competitors
  • Using YouTube ‘auto complete’ search
  • Single and plural versions of words
  • Related words and phrases
  • YouTube may display a list of related searches
  • Vidiq
  • Keyword research tools – keyword io
  • Keyword research tools – keyword tool
  • Keyword research tools – serpstat
  • Keyword research tools – Google keyword planner
  • Tubebuddy
  • Tubularlabs

ADVANCED YOUTUBE SEARCHING

  • Search YouTube to find competitors and checkout their SEO
  • Advanced YouTube search options
  • Find a YouTube channel about a specific topic
  • Searching for live video streams on YouTube
  • Searching for 4k or hd videos on YouTube
  • Searching for video playlists on YouTube
  • Searching for just long videos
  • Searching using an ‘exact-match’ video title
  • Using ‘–‘ in your search request
  • Using ‘+’ in your search request

YOUTUBE KEYBOARD SHORTCUTS

  • Useful YouTube keyboard shortcuts

SEO PRINCIPLES & YOUTUBE

  • What does YouTube want?
  • Watch time
  • Understanding the difference between Google and YouTube – even different search phrases!
  • Where to use keyword phrases within YouTube
  • Upload frequency
  • Script your video for SEO phrases
  • Use related keywords and phrases
  • Consider pay per click YouTube advertising to help velocity
  • Consider multiple specialist channels
  • Recommended video length
  • YouTube videos can show up in a normal Google search
  • Try and entice your YouTube visitors to sign up for your mailing list
  • Regular interval posting – use scheduling
  • YouTube view velocity
  • Make a series of videos – not single videos
  • Regular video posting helps YouTube SEO
  • Ask for likes, comments and subscriptions within the video
  • Video file name

CHECKING YOUTUBE CHANNEL NAME AVAILABILITY

  • Channel name & SEO
  • How to check brand name availability across multiple social media platforms
  • Channel name suggestion tool
  • Maximum length for a channel name

INTERNATIONAL CONSIDERATIONS

  • Different languages
  • Measurement considerations
  • Cooking sites
  • Different currencies
  • Different types of dollars
  • Tax issues and duties
  • Different date formats
  • Different religions have different weekend-breaks based on religious traditions
  • Different religions have different religious based annual holidays
  • What about American vs. British spelling of words?
  • What about countries that use different words?
  • Is it a summer offer or a winter offer?

CREATING A YOUTUBE CHANNEL

  • Creating a Google account
  • Creating a YouTube channel
  • Your default YouTube channel appearance
  • Important items on your my channel screen
  • A fully customized YouTube channel

SETTING UPLOAD DEFAULTS

  • Setting default upload settings
  • Setting the default upload status to private
  • Setting a default category for your videos
  • Do not set a default title and description
  • Setting default comments and ratings options
  • Setting the default video language
  • Setting a default video location
  • Enabling the display of video statistics

JOINING THE GOOGLE PARTNER PROGRAM AND ASSOCIATING A WEBSITE

  • Conditions for linking to your website via YouTube cards
  • How to join the YouTube partner program
  • How to associate your website with your YouTube channel?

CHANNEL ART

  • What is channel art?
  • Adding channel art
  • Uploading customised channel art
  • Channel art settings
  • Channel art graphics file name
  • Channel art generators

‘ABOUT’ PAGE CUSTOMIZATION

  • The YouTube about page
  • Entering your channel description.
  • What can you do with the channel description?
  • The channel description and SEO
  • Adding your email link
  • Specifying your country
  • Adding custom links

CHANNEL ICON

  • How to change the YouTube channel icon
  • Channel icon specifications

TRAILER VIDEO

  • Channel trailer video
  • How to set a trailer video
  • Explainer videos

CHANNEL LINKING

  • Linking to your other channels
  • Linking to other people’s channels

TYPES OF FILMS YOU CAN PRODUCE

  • Simple slideshow videos vs. Expensive corporate videos
  • Creating animated videos
  • Free video maker for YouTube
  • Animoto: a sophisticated online video production tool
  • Creating a video from PowerPoint slides
  • ‘talking head’ videos
  • Use local film school colleges for film production

HOME RECORDING STUDIO

  • Quiet room away from the road
  • Sound proofing
  • Carpets
  • Acoustic panels
  • Bass traps
  • Lights & green screen
  • Consider filming at night and editing during the day
  • Experiment with recording in different areas of the room
  • Tell everyone in the house when you are filming
  • Noise sources to be avoided
  • Air conditioning in your studio
  • Make lots of test recordings using different video and audio settings

RECORDING VIDEOS

  • Video aspect ratio
  • Video resolution
  • 4k filming
  • Video file formats
  • Condense the video content to a series of bullet points – short script
  • Mistakes or unexpected background noises while filming
  • Practice your content before your record
  • Consider recording multiple versions and use the best bits from each version
  • Limited editing capability once uploaded
  • You cannot replace a video without losing view count and authority
  • Professional voice-overs
  • Make YouTube videos time independent

EMBEDDING META DATA INTO VIDEOS

  • Video meta data (Dublin Core) & SEO
  • Inserting meta data into a video using Adobe Premier Pro

CAMERAS

  • Types of camera
  • 4K cameras
  • Digital SLR cameras
  • Camera microphones
  • Think about recording video and audio separately
  • Using phones for video
  • Quality tripod

LIGHTING YOUR VIDEOS

  • Lighting
  • Types of lighting
  • Led lighting
  • Fluorescent lighting
  • Halogen lighting
  • Soft boxes

GREEN SCREENS

  • Green screen filming
  • Paint vs fabric backdrops
  • Lighting a green screen
  • Green screen editing programs

AUDIO TECHNIQUES

  • Importance of good, clear audio
  • Microphones
  • Microphone cradles
  • Studio condenser microphones
  • Pop screens
  • Shotgun microphones
  • Livelier microphones
  • Use high quality audio cables
  • Outdoor filming
  • Issues using a mono microphone
  • Audio digital recorders
  • Clapper board
  • Audio editing
  • Recommended audio bitrates for YouTube video uploads

VIDEO LENGTH & STRUCTURE

  • Long or short videos?
  • The importance of a good, short introduction
  • Try and hook the viewer with the first 7 seconds
  • Call to action
  • Plan your videos with end cards in mind

VIDEO INTROS AND OUTROS

  • What are video intros?
  • What are video outros?
  • Intro and outro tools

POST UPLOAD VIDEO EDITING

  • Using the YouTube video editor
  • Stabilising video

PLAYLISTS – MORE VIEWS AND BETTER SEO

  • What are playlists?
  • Playlists & SEO
  • Playlists – invite viewers to watch a series of videos
  • Playlists can be displayed in a YouTube search
  • Creating playlists
  • Customising your playlist settings
  • Automatically adding videos to a playlist
  • To manually add a video to a playlist
  • Do not add a video to multiple playlists
  • Remember: playlists can show in the YouTube results

STATUS, FEATURES AND VERIFICATION

  • Unverified YouTube accounts have limitations
  • Channel features available for verified YouTube accounts
  • To check you current YouTube status and available features
  • How to verify your account

YOUTUBE BRANDING WATERMARK & SUBSCRIBERS

  • Creating a YouTube branding watermark
  • Watermark file specifications

SECTIONS

  • What are YouTube sections?
  • Enabling sections
  • Adding a section
  • How many sections should you create?

CARDS

  • What are YouTube cards?
  • How many cards can you insert per video?
  • Adding a ‘video or playlist’ card to a video
  • Adding a channel card to a video
  • Adding a link card to a video
  • Remember to preview your card
  • Monitoring YouTube cards performance
  • Insert cards at periods when audience retention starts to drop

END SCREEN ELEMENTS

  • What are YouTube end screens?
  • How many end screen elements can you use?
  • Adding an end screen element
  • Creating a subscribe end screen element
  • Creating a video or playlist end screen element
  • Guidelines for creating end screens

SUBSCRIBERS

  • YouTube subscribers and SEO
  • How to get more subscribers
  • Ask people to subscribe within the videos
  • Use lower third subscribe messages
  • Use cards
  • Use end card elements
  • Add a subscribe link in the video description
  • Sending a message to subscribers when you publish new videos
  • Giving an incentive to subscribe

VIEWS

  • Views and YouTube SEO
  • Do not buy views

LIKES AND DISLIKES

  • YouTube ‘likes’ and ‘dislikes’.
  • Likes, dislikes and YouTube SEO

COMMENTS

  • Comments
  • Use comments to create interaction
  • Encourage comments within your videos
  • Responding to comments
  • Comment spam
  • Racist or sexist spam
  • Use constructive feedback to improve your videos
  • Can YouTube understand the comments?
  • Remember to try and reply to comments on your videos embedded within social media sites, such as Facebook
  • Monitoring and managing comments
  • Bulk deleting all spam comments
  • Reporting comment spam or abuse
  • Hiding users who post repeated spammy comments

COMMUNITY SETTINGS

  • To view your community settings
  • Blocking comments that contain certain words
  • Blocking comments containing links (which are mostly spam)
  • Hidden users
  • Allowing comments on your videos

UPLOADING VIDEOS

  • Remember to set the upload default to private
  • How to upload your videos to YouTube
  • Adding meta data

SCHEDULING PUBLISHING

  • What is scheduled publishing?
  • Why use scheduled publishing?
  • Scheduling video releases can boost your YouTube SEO
  • How to use scheduled publishing?
  • Re-editing the scheduled publishing date

VIDEO TITLES

  • Video titles – Getting it right
  • Promote your product or service – Not the company name!
  • Titles and YouTube SEO
  • ‘how to’ or ‘what is’ type videos can show up better to regular Google searches
  • Title – what is the maximum length?
  • Accurately describe the video content
  • The keyword order within the title
  • Using related keywords within the title
  • Use aberrations and the long version
  • Using place names within the title
  • Using the year within the title
  • Titles should closely match the file name of your video
  • Make the title a question
  • Click bait titles

VIDEO DESCRIPTION

  • Video description – what is the maximum length?
  • Description – don’t put the web link first
  • Make the description keyword rich
  • Keyword placement within your description
  • Links to related videos
  • Links to important parts of your video
  • Link back to your social media sites
  • Offer more info or extras on your website
  • Multilingual video description
  • Descriptions & transcripts
  • Adding unique tags to the tags and description to link videos
  • Include the date in the description
  • The importance of a clickable link in the YouTube description

CATEGORIES

  • Category consistency
  • Setting a default category for all new video uploads

TAGS AND KEYWORD PHRASES

  • Tags and SEO
  • Tags on new videos are very important
  • Tags and keyword phrases
  • Spying on other people’s keyword tags
  • Tags – Do not spam
  • Changing keyword tags over time
  • Using unique tags in related videos to help promote related videos
  • Using single words and related phrases as tags
  • Using single and plural versions of tags
  • Using related phrases in tags

THUMBNAILS

  • Thumbnail image size and resolution
  • Thumbnails – what makes a good thumbnail?
  • Thumbnails – ‘how to do’ or ask a question
  • Include a face with the thumbnails
  • Three default thumbnails
  • Thumbnails and click through rate
  • Thumbnail edges
  • Thumbnails and SEO
  • Thumbnail dimensions
  • Easy to read thumbnails
  • Thumbnail branding
  • Easy thumbnail creation
  • Check thumbnails displayed ok in different situations
  • Thumbnails and playlists

TRANSCRIPTS

  • Automated captions
  • Reviewing and editing an automatically generated transcript
  • Transcripts and descriptions

MUSIC AND YOUTUBE

  • Don’t infringe another person’s copyright
  • YouTube and music – nightmare territory
  • Content id system
  • Copyright infringement notification
  • Free YouTube music library
  • Appealing a content id claim
  • Royalty free music
  • More music sources
  • Auto generated music – SmartSound

EMBEDDING YOUR VIDEOS

  • Allow others to embed your videos
  • Encourage viewers to embed your videos
  • The more people that embed your videos the better
  • How to embed a YouTube video into a web page
  • Do not embed too many videos on a single page
  • Do not display competitor videos!
  • Make sure that videos are responsive to device screen size
  • WordPress YouTube plugins
  • On website pages use both video embedding and linking
  • Make sure linked videos open in a new tab or window

UP NEXT – SUGGESTED VIDEOS

  • What are ‘up next’ or suggested videos?
  • Suggested videos and Autoplay
  • Meta information such as tags and titles and suggested videos

MONETARISING VIDEOS BY DISPLAYING GOOGLE ADS

  • How do you start displaying ads on your YouTube channel?
  • Are you in good standing with YouTube?
  • Displaying adverts
  • Minimum 10,000 lifetime views to enable monetarisation
  • Types of ad format – Display ads
  • Types of ad format – Overlay ads
  • Types of ad format – Skippable video ads
  • Types of ad format – Non-skippable video ads and long, non-skippable video ads
  • Types of ad format – Midroll ads
  • Types of ad format – Bumper ads
  • Types of ad format – Native mobile ads
  • Linking to and selling from your website rather than ads

MAKING MONEY ON YOUTUBE USING AFFILIATES

  • Amazon affiliation
  • Using multiple affiliate links for different countries
  • Mention your affiant deals within the video
  • Magic links
  • Brand sponsorship / product placement
  • Be upfront about sponsorships or product placement

CORPORATE STYLE BRANDING

  • Colours and fonts
  • Your YouTube trailer video
  • Thumbnails
  • Intros on each video
  • Cards

YOUTUBE ANALYTICS

  • To view the YouTube analytics
  • YouTube analytics and YouTube SEO
  • YouTube analytics – Overview
  • YouTube analytics – Realtime
  • YouTube analytics – Revenue reports
  • YouTube analytics – Ad rates
  • YouTube analytics – Watch time reports
  • YouTube analytics – Watch time
  • YouTube analytics – Audience retention
  • YouTube analytics – Demographics
  • YouTube analytics – Playback locations
  • YouTube analytics – Traffic sources
  • YouTube analytics – Devices
  • YouTube analytics – Translations
  • YouTube analytics – Subscribers
  • YouTube analytics – Likes and dislikes
  • YouTube analytics – Videos in playlists
  • YouTube analytics – Comments
  • YouTube analytics – Sharing
  • YouTube analytics – Annotations
  • YouTube analytics – Cards
  • YouTube analytics – End screens
  • Respond to data displayed within the YouTube analytics

ALTERNATIVE VIDEO HOSTING SERVICES

  • Beware of duplicate video content
  • Vimeo
  • Dailymotion.com – another video sharing site

Metacafe

YOUTUBE COPYRIGHT STRIKES

  • Content id claims are not the same as strikes
  • What is a copyright strike?
  • Multiple copyright strikes
  • How to find information about a strike
  • What to do if you have a copyright strike
  • YouTube community guidelines & strikes

SYNDICATING YOUR VIDEOS ACROSS SOCIAL MEDIA SITES

  • Automatically sharing new videos on Google+, Facebook and Twitter
  • Third party syndication services

MORE YOUTUBE TOOLS & RESOURCES

  • Pic monkey
  • Bufferapp
  • Stock footage – Videohive
  • Stock footage – Videoblocks
  • Video loops
  • YouTube creators blog
  • Official Creator Insider YouTube channel
  • Creator Academy
  • YouTube test tube – Heads-up for new YouTube features

GOOGLE’s OWN ADVICE ON MANAGING & PROMOTING YOUR YOUTUBE CHANNEL

  • See what YouTube says about promoting your videos

 

 

YouTube Masterclass Seminar | Perth WA
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