What is SEO? – FREE Overview Course

3 Hour Overview Course



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What is SEO?

  • What is search engine optimisation?
  • Decide what you want SEO to achieve
  • Think local
  • SEO and ROI
  • Organic vs. Paid search engine results
  • Black hat vs. White hat SEO
  • On-page vs. Off-page SEO techniques
  • How do search engines work?
  • The Google search algorithm
  • Google PageRank
  • PageRank and Google indexing
  • Google panda
  • Google penguin
  • Robots, spiders and crawlers
  • Think like a search engine
  • Search engines do not rank websites, they rank web pages
  • Search engines vs. Directories
  • What is a URL or domain name?
  • What is an IP address?
  • What is a web server?
  • Picture files are stored separately from your web pages

Evaluating an SEO company

  • How well does the SEO website show up in Google?
  • Check out their home page PageRank
  • How many back links they have to the SEO companies website?
  • How many of their pages are indexed by Google
  • Take links from client websites into account when accessing the number of back links
  • Check the website of the SEO company for broken links
  • Do they provide both on-page and off-page SEO services?
  • Take a look at the html code behind their home page
  • Ask to see examples of their SEO clients
  • Do they provide full contact details?
  • Is the pricing structure clear?
  • Do they provide full company registration details?
  • Exactly what do you get for your money?
  • Is the SEO work all done in-house or is it outsourced?
  • Never respond to SEO spam emails

Website SEO audit check list

  • Keyword research
  • Proofing and appearance
  • Onsite factors
  • Miscellaneous issues
  • Xml site map
  • Search engine listing
  • Google+ local page
  • Monitoring your SEO campaign
  • Google +1
  • Google profile
  • Google analytics
  • Google webmaster tools
  • Bing webmaster tools
  • YouTube
  • Facebook
  • Twitter
  • Linked in
  • Local meetings groups
  • Forums
  • Blog


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What is SEO? – FREE Overview Course
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Course content subject to change without notice