All the SEO marketing for this website is done by one person, me, as well as running half a dozen different online businesses. It generally takes me up to three hours per month and all our business comes via our websites showing up well within the search engine results. I started our group of companies in 1996 and have never used any sales-people and never used the Yellow Pages. Because of our fantastic internet presence we have sold to thousands of customers in over 60 countries.
I have been delivering SEO seminars since 1996, two years before Google was founded and can show you the same simple techniques that I use to get my own websites found.
Outsourcing your SEO may be dangerous and can potentially devastate your search engine ranking as the practice of buying in links, used by many SEO companies is a good way to get your website banned from the Google search engine results altogether. In fact Google specially warns you not to buy in links. If you don’t believe me click here to see Google’s own advice on their website. Many SEO companies subcontract offshore and the quality of the work done can be patchy to say the least. Do the work yourself and you know its done properly!
Also beware of SEO companies that offer a guaranteed first page Google position, as often what they actually guarantee is what is called a ‘long tail search phrase’ that nobody will search for in the real world, and consequently, will not bring you any additional business, which at the end of the day is the whole point of SEO. An example of a totally useless long-tail search phrase would be something like David Murray’s very own SEO training company in Perth
Why pay hundreds or thousands of dollars per month to an SEO company when you can learn to do it yourself. Anyone can do this and we have taught regular tradesmen and professionals with no prior web marketing experience and many have achieved truly spectacular results.
However we offer no guarantee of success. It is up to you to consider the advice we offer and properly implement it according to your particular situation. Again Google specially warns you to avoid using website promotion companies that offer worthless guarantees. At the end of the day Google is an independent company, which makes regular subtle changes to the way search results are displayed and it is unreasonable for any third-party company to try and offer a guarantee of first page positioning.
Another thing to watch out for is SEO companies using ‘pay per click advertising’ rather than ‘organic SEO’ – we never use pay-per-click. Pay-per-click adverting means that you pay lots of money to Google to have a paid listing displayed at the top of the search engine results. We only offer proper, so called ‘organic SEO’, which will not cost you a bean. If you think about it, SEO companies using paid advertising are paying lots of money to Google and want you to believe that they can promote your website in the organic search results, even though their own website shows up poorly – a very confusing message!