SEO Masterclass – Training Course Outlines

 

 

Learn how to apply SEO to your website

 

  • What is SEO?
  • Over optimization & SEO guarantees
  • Examples of successful SEO
  • SEO terms
  • SEO concepts
  • Google Webmaster Guidelines
  • Quality content & freshness
  • How many words on a page?
  • Basic HTML
  • Google power searching
  • Advanced google searching
  • Google keywords planner
  • SEO copywriting
  • Keywords and bold text
  • List formatting & SEO
  • Keywords and anchor text
  • Evaluating keyword phrases and investigating your online competitors
  • Pictures and SEO
  • The HTML title
  • The HTML description
  • Meta keyword tag
  • Headings
  • File names and keywords
  • Keywords and domain names
  • The power of documents
  • Multiple website issues
  • Website credibility
  • Browser & hardware issues
  • Domain name issues
  • Web hosting issues
  • Server uptime
  • Website loading speed
  • Google Search Console – formally the Google Webmaster Tools
  • User generated spam (comments)
  • Google penalties & manual actions
  • Html mark-up validation service
  • Reporting spammers to google
  • Broken links & 404 errors
  • Bad neighborhoods
  • Follow and nofollow links
  • Link baiting
  • Attracting links
  • Your website linking
  • Doorway pages
  • Google disavow tool
  • Outgoing linking & SEO
  • Directory submissions
  • The Data Highlighter & Structured Data
  • Plagiarized content
  • HTML site map
  • XML site map
  • Specifying a language
  • Website encryption
  • International visitors
  • Monitoring your SEO campaign
  • Canonicalization
  • Search engine submission
  • Robot.txt file
  • The .htaccess file
  • Folder structure on your web server
  • Deleting pages on your website – the right way
SEO Training Course in Perth – SEO Masterclass
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