SEO and WordPress seminars plus YouTube website design & consultancy
In response to feedback from my clients I have made a number of recent changes to the SEO consultancy and website design services that I offer.
New weekend, One-day Search Engine Optimization, WordPress & YouTube courses
In the past, my SEO Masterclass and WordPress Masterclass seminars each lasted for two days and in many cases it is just impractical for a small business owner to take two days out from the working week. So the first big change is that the seminars have now been condensed into one day courses.
The other big change is that these courses are now available at the weekend so that it does not interfere with the working week. I will be trialling these new style seminars for the next few months and would welcome any feedback that you have.
YouTube Marketing Masterclass
Another recent edition is my one day YouTube Marketing Masterclass. Most small businesses do not take advantage of YouTube because they think it is either too difficult or too expensive. What you should realise is that YouTube is owned and operated by Google and also the after Google, YouTube is the secondly most used search engine. You should seriously think about using YouTube to promote your business as you will find that business leads can flow from YouTube to your website, and also you can embed your YouTube videos within your website and research has shown that website visitors really like watching videos. There is an old saying that a picture is worth 1000 words. This should be updated to say that a video is worth 1000 pictures.
Half-day Internet Marketing Essentials Seminar
I have also introduced a new half day, weekend seminar, entitled Internet Marketing Essentials, and the purpose of this course is to introduce you to what is possible when you combine good website design with search engine optimisation techniques that are approved by Google. It is not essential to attend this half-day course before attending my full, one-day courses, but is really designed as a low-cost taster to show you firstly what is possible and secondly to show you that I know what I’m talking about.
I have been presenting online marketing courses since 1996. It constantly amazes me how much some SEO companies charge especially when so many of them seem to deliver less than perfect outcomes for the clients.
On this half-day course I will show you in real time how to create a professional looking business website from scratch and will then introduce you to some of the basic search engine optimisation techniques that anyone can apply to their websites.
Incidentally all proceeds from my three hour Internet marketing essentials course will be donated to Oxfam. You can verify our partnership with Oxfam by clicking on the Oxfam logo at the bottom of this page.
Free website audit
Another feature that I have recently introduced is a free, no strings attached, website auditing service. You can use this to see how well your website is currently optimised for getting found within the search engines. Again it is depressing how many websites I see that have been created by so-called professional website designers but which have little or no optimisation built into them. Don’t take my word for it check out the audit today and see how well your website is put together.
One-to-One SEO & WordPress Consultancy
If your business is located within Perth Western Australia I have introduced a discount consultancy service which allows you a full days’ one-to-one consultancy about how to construct your website and also how to promote your website.
Donations to charity
I started my company way back in 1996 when I used to live in the United Kingdom and at that time we donated a proportion of profits to Oxfam, a UK based charity, and had those donations ring fenced to provide immunisations to children in Africa, protecting them against the most common diseases. My company donated around £100,000 GBP to OXFAM. I moved to Australia in 2007 and am proud to announce a new agreement with Oxfam Australia, where again we will be donating money on a regular basis to OXFAM and this time the money will be ring fenced to provide clean, safe drinking water to those in need around the world.
Promote your website yourself
There is a myth about search engine optimisation that you need lots of highly technical knowledge to achieve results. This is completely untrue. Anyone can learn how to apply SEO to their website and improve their listing results within the Google search engine.
There is another myth connected with promoting your website that will have you believe that you need to be writing blogs and posting new pages on an almost daily basis. Again this is not true. Google will much prefer a lower output of high quality pages as opposed to the constant churning out of pages with low quality content that have little interest to your viewers and even less interest to Google.
So as you can see lots of recent changes which make it even easier for you to take advantage of the services that I offer. Come along to one of my half day seminars, put me to the test with any questions you may have and also raise money for charity.