Off-site SEO

NOTE: The term ‘off-site relates to website links and social media,
as opposed to ‘on-site’ which is stuff you need to change on your actual website.

Your website & the search engines

  • Make sure you are listed in the major search engines
  • How to submit a website to Google
  • Open directory project (DMOZ)
  • International search engine submission
  • Australian search engine submission

Investigating your links & competitor links

  • Links are the web’s currency
  • Counting links to your site
  • Investigating competitor links
  • What is link juice?
  • Understanding nofollow

The dangers of bad linking

  • Beware of buying links
  • Do not link to bad neighbourhoods – avoid penalties
  • How to identify bad sites (so called ‘bad neighbourhoods’)
  • Do not use automated link building schemes
  • Link exchanges
  • Take care when considering free link pages
  • Google disavow tool

Directories and link sites

  • Why use ‘paid directories’?
  • Paid directories
  • paid listing
  • ‘best of the web’ paid directory listing
  • Australian directory submission
  • International directories
  • Perth business associations & groups
  • Podcast directories
  • Green directories

Attracting links

  • Link baiting – quality content attracts links
  • Free e-books
  • Downloadable tutorials, fact sheets or reports
  • Make it easy for visitors to add a link back to you

Google+ personal page

Google+ business pages

  • What is a Google+ business page?
  • Optimising your Google+ business page
  • Creating a business page
  • Link to your Google+ page and request a review or comments
  • More information about Google+ for business
  • Maximise the benefit of your Google+ page

Social media

  • Checking username availability across multiple social networking sites
  • Add Google+1 and Facebook like buttons on your website
  • Use ‘tell a friend’ buttons
  • Use ‘share this’ buttons
  • Creating your social media profile across social media sites

Video creation

  • Simple slideshow videos vs. Expensive corporate videos
  • Creating animated videos
  • Free video maker for YouTube
  • Animoto: a sophisticated online video production tool
  • Creating a video from PowerPoint slides

YouTube SEO

  • What is YouTube?
  • Posting a video to YouTube
  • YouTube partner status
  • Search YouTube to find competitors and checkout their SEO
  • Advanced YouTube search options
  • Make YouTube videos time independent
  • Using YouTube annotations to hide old information on videos
  • Use annotation buttons as a subscribe button within the video
  • Optimising YouTube videos
  • The importance of a clickable link in the YouTube description
  • YouTube transcripts
  • YouTube sections
  • Your trailer video
  • Using annotations to link a series of videos together
  • Invideo programming branding
  • Invideo programming links to a promotional video
  • YouTube channels
  • Creating and optimising a YouTube playlist
  • Adding a new playlist to your YouTube channel
  • Adding videos to a playlist
  • YouTube videos can be displayed in the google results – three times!
  • YouTube comments and video feedback
  • YouTube ‘likes’ and ‘dislikes’
  • Linking YouTube videos to other videos using annotations

YouTube analytics

  • What is YouTube analytics?

YouTube alternatives

  • Beware of duplicate video content
  • video sharing site
  • Hosting online videos

Presentation sharing sites

  • Presentation submission sites – slide serve
  • Presentation submission sites – slideshare
  • Other presentation sharing websites


  • Facebook pages (Facebook timeline)
  • Facebook learning videos
  • Check out the official Facebook blog
  • Creating a Facebook vanity URL
  • See if your proposed Facebook vanity name is available
  • Using Facebook insights
  • Facebook ‘cover photo’ rules
  • Using Facebook apps
  • Facebook twitter app
  • Customising your apps display
  • Creating company milestones
  • Image sizes used by Facebook
  • ‘like’ button and interest lists
  • Using highlighted posts
  • Pinned posts
  • How to pin a post
  • Embedding YouTube videos within Facebook
  • Facebook offers
  • Publicising your Facebook URL
  • Facebook help and reference resources


  • What is twitter?
  • Twitter # tags
  • Find out more about twitter
  • Twitter and business
  • Twitter buttons
  • Twitter widgets
  • Promote your social media including Facebook when you send emails
  • Apps for linking to all social media sites – onlywire


  • What is LinkedIn?
  • Example LinkedIn page


  • What is Pinterest?
  • Example Pinterest page

Article submission sites – not recommended anymore

  • What are article submission sites?
  • Top 10 recommended article submission sites
  • Forums – not recommended
  • What are forums?

Blogs & SEO

  • What is a blog?
  • Websites vs. Blogs
  • What is WordPress?
  • Creating a WordPress blog on your website
  • Make sure your blog is not blocking the search engines
  • Regular website SEO techniques still apply
  • Install the plug-in ‘WordPress SEO by Yoast
  • Customising WordPress blog pinging notification
  • Guest posting on other people blogs
  • Post comments on other peoples blogs
  • Get an avatar to give your blog comments an identity and get noticed

Some more linking ideas

  • Get listed locally
  • Quality links from .gov or .edu (harder to get)Other video submission sites
  • Business associations
  • Local business meeting groups
  • Take part in forum discussions
  • Setup your own forum
  • Post comments to other peoples blogs
  • Get links from eBay
  • Coupon and discount sites
  • If websites mention your company product or service ask for a link
  • Ask for links‘question and answer’ websites
  • Become an expert source for newspapers, local radio and television stations
  • Join local industry associations and groups
  • Exploit 404 errors on competitor websites
  • Offer educational discounts
  • Linking from top research or top reference sites
  • Guest blogging
  • Sponsor educational events
  • Charitable donations
  • Create your own affiliate program
  • Link check related, but non-competitive websites and offer to fix broken links
  • Offer your services as a guest speaker to local colleges & universities
  • Reciprocal links with similar companies in other regions or other countries
  • Consider buying established websites related to your market
  • Translate your website or blog into different languages
  • Purchase adverts on websites with content related to your website
  • Ask for a mention in a newsletter operated by a similar, but non-competing website
  • Produce monthly articles for other peoples news letters
  • Press releases
  • Printed advertising – advertise the URL



Off-site SEO
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